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BABYMONSTER Sets New YouTube Records with Their Debut MV
Rookie K-pop Idol group, BABYMONSTER has surpassed the previously set record for the most-viewed K-pop debut MV in just 24 hours of its release, with their music video “BATTER UP.” BABYMONSTER shatters K-pop global charts and records, making an explosive debut in the global music scene with their first digital single, “BATTER UP”, released on November 27, 2023, KST(Korean Standard Time). Although rookies have already set their foot and left an impression by proving themselves to be a strong competitor in K-pop. The song “BATTER UP” combines a lively track with catchy hooks along with YG’s one-of-a-kind hip-hop vibe. The music video gained 22.59 million views over 24 hours, creating a benchmark for new records for a debut K-pop group. The group was also featured in the online reality series Last Evaluation.
Shattering the charts, this rookie girl group from YG Entertainment has made a global impact. The members consist of members Chiquita, Ruka, Haram, Rora, Pharita, Asa, and Aheyon (temporarily inactive), who did not just debut but made an impactful global presence and are leading several music charts only after a few hours of its release. The idol group debuted after a year the members were introduced in January and February of this year. BATTER UP has marked its presence in both iTunes and YouTube by setting new records. The music video which was released on November 27 has already made its way to the top in the global iTunes chart in over 20 countries.
The countries include the Philippines, Peru, Malaysia, Chile, Argentina, Cambodia, Thailand, Indonesia, Taiwan, Vietnam, Singapore, and counting. The group also dominated music video charts on platforms like Line Music in Japan and QQ Music in China. With ‘BATTER UP,’ BABYMONSTER had an incredible first release, gathering 22.590 million views on the first day, the song is still at number one globally. The said track has surpassed Aespa‘s Black Mamba record of 21.42 million views in the first 24 hours to become the most-viewed debut MV by a Korean Group on YouTube.
Tracing the footsteps of K-pop superstars, BLACKPINK (Debuted in 2016), BABYMONSTER is the second-girl group produced under YG Entertainment Label. The group has members from Korea (Haram, Ahyeon, and Rora), Thailand (Asa, Chiquita, Pharita), and Japan (Ruk and Asa). Ahyeon opted out of the debut and would not be a part of the BABYMONSTER line-up due to medical reasons. However, the said idol was spotted arriving at YG’s headquarters on the day of the MV debut. This caused rumors of her potential comeback or departure from the group.
To know more about BABYMONSTER check out their official social media sites mentioned below.
Official MV link of BATTER UP: Click Here
Official YouTube Channel: Click Here
Official Instagram: Click Here
Official Facebook: Click Here
Official Twitter: Click Here
Official Bilibili: Click Here
Official Weibo: Click Here
About K-pop
K-pop or Korean pop music is a form of music originating in South Korea embedding South Korean culture. It includes various styles and genres from across the world such as pop, hip hop, R&B, rock, jazz, gospel, reggae, electronic dance, folk, country, disco, and classical on top of its traditional Korean music roots. The term “K-pop” became popular in the 2000s, especially internationally. The Korean term for the domestic pop ‘gayo’ is still used in South Korea. While “K-pop” can refer to all popular music or pop music from South Korea, it is colloquially often used in a narrower sense for any Korean music and artists associated with the entertainment and idol industry in the country, regardless of the genre.
Modern K-pop culture commonly the ‘idol’ culture was introduced in the 1990s, as the subbranch of K-pop emerged that gathered a massive number of teenagers and young adults into fandoms. In 2003, TVXQ and BoA started a new generation of K-pop idols that broke the music genre to popularize K-pop internationally today. With the help of social media platforms, and South Korean TV shows, currently, K-pop or K-wave is not just seen in East Asia or Southeast Asia but also in India, Bangladesh, Pakistan, Africa, Latin America, the Middle East, and also the Western world, gaining millions of international fans and audience.
